The answer to increasing your blog’s traffic is probably something very simple that you already have: old blog posts. Want to increase your blog traffic? There’s much more that you can do with keywords to improve your SEO and substantially increase your blog traffic. How long has it been since you went through the archives on your blog and updated old posts? You'll be surprised at what you might find. An update on Google+ and Blogger. January 30, Following the announcement of Google+ API deprecation scheduled for March
TO THIS BLOG: UPDATE
Want a handful of ways to update old blogs like a champ? Choose one or more of these to take your posts from boring to blockbuster in no time. The best way to determine which content pieces will give you more bang for your buck is to take a close look at your metrics using SEMrush. Their Content Analyzer feature will allow you to compare the performance of various posts, so you can choose the most productive content to repurpose.
You might also want to check posts with declining engagement, as these can be updated and remade to increase their performance. Look carefully at trends.
Did a post start off like gangbusters and slowly lose engagement over time? These are prime candidates for a blog post redo. Include alt-tags on images that help define the material covered in the post, too, for extra ranking power. Adjust the title and character length as necessary for best results.
Updating SEO is a great way to breathe new life into those old posts. When learning how to update a blog post for SEO, consider redoing a keyword search on your post to make sure your old keywords are still ranking. Perhaps your old post ranked for a short-tail keyword and a long-tail version suits your purposes better. Rewrite your content to reflect this change and give yourself an SEO advantage with more targeted content. A great way to update old posts is to make them the first in a series, following each up with high-quality new information that packs a punch.
Has your company been rebranded? You might need to change your color scheme or logo on your old posts. Do some of your graphics look, well, vintage and not in a good way?
Sharpen them up with a quick makeover using up-to-date techniques. And if you want to be remembered, infographics are the way to go. Statistics show people love embedded videos — and so does Google.
Image via Stone Temple. This is an incredibly easy way to boost your ranking and update old posts at the same time. Add some internal links to other, relevant info in your blog or in updated site pages to keep readers engaged with your other content. There are several free tools to help you correct this issue on your site, including this one:.
Depending on how long ago you wrote your post, you might want to break up long blocks of text that make it harder for visitors to read. You may have created new gated content since the blog was first published, so this might be an opportunity to feature it. If your post drove lots of traffic, you can benefit from leaving the URL as it is in order to retain the SEO advantage.
But, if your post views are low, a new URL could rejuvenate traffic , as a shorter URL tied to stronger, high-volume keywords can be beneficial.
That means revisiting posts on a yearly basis to keep your data shiny and new. Be smart about the ratio of republished blogs versus original blogs. Always spending your time writing new content is just like crumpling up your old work and throwing it away. Why would you want to do that when it can easily be revived? It is very much to your advantage to revive and revamp your old content to include great SEO which we teach step-by-step in our Complete SEO Strategy ebook , and to make sure your post stays on top of the search results.
Just spending a bit of time updating it to include SEO and up-to-date information could result in an incredible amount of new traffic to that article. When I started reviving my old content in early , I used our advanced techniques for reviving old content and I updated around 30 of my old posts that were already getting a good bit of traffic.
It took some time to update each post, but it was well worth it. The traffic increase I received was way more than I would have from just publishing new content.
So why are you still wasting time writing all that new content? It prevents old, high-ranking pages from appearing at the top of the results when new content is fresher and better. Oftentimes, the best results are the newest ones. Because new posts generally adhere closest to cutting-edge best practices. SEO changes rapidly and what worked yesterday no longer work today, so a newer post that is utilizing the latest SEO will likely outrank your post that was written 2 years ago.
Google puts it well on their official blog. In order to stay on top of the freshness factor, you need to regularly be updating your post with new SEO techniques and up to date information.
Then Google may see fit to keep your post at the top of the search results. We spoke about gaining more traffic in reason 1, but there is another really important aspect of updating your old posts that will lead to more traffic, and that is to boost your rankings. Each of your blog posts stands alone in the search rankings. But you may not realize that they also act as a whole to influence your search rankings too. If you have posts and only 10 of them get any significant traffic, the other 90 are dragging the others down.
You need to also update the bottom feeders, so you no longer have those low-ranking posts dragging you down. In fact, your readers are your lifeblood. You want to keep them happy and well-fed. Updating your content regularly will show them that you care about the integrity of your content, and about giving them the best user experience. Historically, these services have been labeled and accessed via country code top level domain names ccTLD , such as blogspot.
This will help simplify URLs for international audiences. Along with the above updates, the following features will soon be retired from Blogger over the next few months due to low usage and to allow the Blogger team to focus on developing new features: This is the feature that allows you to visit another blog similar to the current one. Blog owners can still use the Blog List widget to share their favorite blogs directly! Current Polls results will still be available in Google Takeout more details below until later in Existing Blogspot blogs imported from TextCube will continue to serve on their blogspot.
New features you may have noticed recently: Internet security is very important to Blogger. Custom domains now support encrypted connections with HTTPS, making sure connections maintain integrity and the contents are confidential. Multilogin allows you to switch between your different Google accounts without signing out.
For more information on multilogin, check out the Blogger Help Center article here. We finished a multiple-year migration of all blogs to Spanner, a new storage system. For more information on Spanner, check out the Google Cloud Spanner site here. New features coming soon over the next few months: Your blog - your data. Stay tuned, Kelly on behalf of your Blogger team. Share your unique style with new Blogger themes March 20, Each theme comes in a variety of colors, is fully customizable, and can be added to your blog with just a few clicks.
Spare and simple, Soho is a gallery built to showcase your latest photos, designs or musings in their best light. From projects to objects, Emporio can take any array of posts and display them in a neat and tidy way. Let us know what you think and stay tuned for more updates for Blogger.
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Particularly after the Google Panda algorithm rollout it's essential to keep all posts of your blog relevant and up-to- date. Personally, Every month I update at least. Not sure how to optimize old blogs on your site -- or maybe even wondering if it's worth your time? All your answers on how to update old blogs. If you're not driving traffic to your old blog posts, you are slashing your ROI .. Update the title and meta description for every query in the list, then track the.